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Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand

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Knygos aprašymas

Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy

Informacija

Autorius: M. Sicard
Leidėjas: Springer
Išleidimo metai: 2013
Knygos puslapių skaičius: 213
ISBN-13: 9781137264688
Formatas: 5.5118 x 0.6251956 x 8.50392 inches. Knyga kietu viršeliu
Kalba: Anglų

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