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Knygos aprašymas

Students and researchers who want to improve the quality of their mail-survey data collection will find this book invaluable. The author considers such issues as: reducing sampling bias; questioning response errors; and obtaining good response rates from a mail surveys. The book also offers useful insights and tips on: problems to avoid in mail surveys; what type of rating scales to use; open-ended versus closed-ended questions; screening questions and skip instructions; question and response order effects; sampling strategies; and ways to reduce nonresponse errors - for example, by prenotification or incentives.

Informacija

Autorius: Thomas W. Mangione
Leidėjas: Sage Publications
Išleidimo metai: 1995
Knygos puslapių skaičius: 144
ISBN-10: 0803946635
ISBN-13: 9780803946637
Formatas: Knyga minkštu viršeliu
Kalba: Anglų
Žanras: Research methods / methodology

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