0 Mėgstami
0Krepšelis

Managing Intellectual Property in the Advertising Industry - Creative Industries - Booklet no. 5

Šiuo metu neparduodama

Knygos aprašymas

This publication provides stakeholders and other interested parties in the advertising industry with an insight on how value is generated in the advertising industry and which intellectual property rights can be used to protect different advertising products. It discusses the management of intellectual property in the industry and introduces methodologies that can be used to value intellectual property assets in advertising.

Informacija

Autorius: Wipo
Leidėjas: World Intellectual Property Organization (WIPO)
Išleidimo metai: 2015
Knygos puslapių skaičius: 120
ISBN-13: 9789280519518
Formatas: 8.27 x 0.25 x 11.69 inches. Knyga minkštu viršeliu
Kalba: Anglų

Pirkėjų atsiliepimai

Parašykite atsiliepimą apie „Managing Intellectual Property in the Advertising Industry - Creative Industries - Booklet no. 5“

Būtina įvertinti prekę

Goodreads reviews for „Managing Intellectual Property in the Advertising Industry - Creative Industries - Booklet no. 5“