Managing Markets and Customers: Management Extra

Product Description

More and more managers are looking for customer focus to help fight the pressures of rising costs, global competition and falling sales. But it's not simply a case of trying to get closer to your customers. There are more strategic decisions that if made can make your marketing more lean, more focused and more successful.

Managing Customers and Markets explores what market orientation means and the key things you need to be able to do as a manager to make a difference.

Understand market orientation and what it means for you Recognise ways you can contribute to customer value in your organisation. Explore how to improve customer satisfaction and customer relationships
Evaluate your competitive advantage and changes that could be made to structure, products and services to enhance the offer Identify techniques for developing new markets and products.

* Authoritative but accessible and lively material
* New, exciting and flexible approach to management development

Book Description

New exciting and flexible approach to management development

From the Back Cover

Stuck for ideas, inspiration or just want to work differently? Management Extra
brings all the best management thinking together in one package.The books are
practical and well structured to provide an in depth treatment of these
management topics.

Titles in the series:
* Business Environment
* Change Management
* Development for High Performance
* Effective Communications
* Financial Management
* Information and Knowledge
Management
* Leadership and Management in
Organisations
* Leading Teams
* Making Sense of Data and
Information
* Managing Markets and Customers
* Managing for Results
* Managing Health, Safety andWorking
Environment
* Managing Legal and Ethical Principles
* Managing Yourself
* PositiveWorking Relationships
* Project Management
* Quality and Operations Management
* Reaching Your Goals Through Innovation
* Recruitment and Selection
* Reputation Management

This series fuses key theories and concepts with applied activities to help
managers examine how they work in practice.The books are created with
individuals in mind.They are designed to help you improve your management
skills. Management Extra can also be used in conjunction with management
programmes of study aligned to standards.
Each of the books has case studies, self assessments and activities all underpinned
by knowledge and understanding of the frameworks and techniques required to
improve performance. Management Extra provides managers and trainers with a
handbook for action and development.

You found it - what a find! A practical
resource packed with all the relevant
theory and suggested activities to
support your professional development.
An essential resource to have at your
fingertips, jump in and enjoy.
Russell Jeans
Learning and Development Manager,
ntl

All the essential concepts are here,
presented in an easily digestible format
with lots of up to date case studies and
references - but, most importantly, with
plenty of thought provoking activities
and self-diagnostic exercises to make
the learning personal and transferable.
Peter Manning
Head of Training & Development,
News International Newspapers Ltd