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Managing Markets and Customers: Revised Edition

168,96 
168,96 
2025-07-31 168.9600 InStock
Nemokamas pristatymas į paštomatus per 16-20 darbo dienų užsakymams nuo 19,00 

Knygos aprašymas

More and more managers are looking for customer focus to help fight the pressures of rising costs, global competition and falling sales. But it's not simply a case of trying to get closer to your customers. There are more strategic decisions that if made can make your marketing more lean, more focused and more successful. Managing Customers and Markets explores what market orientation means and the key things you need to be able to do as a manager to make a difference.

Informacija

Autorius: Elearn
Leidėjas: Routledge
Išleidimo metai: 2009
Knygos puslapių skaičius: 134
ISBN-10: 0080557392
ISBN-13: 9780080557397
Formatas: Knyga minkštu viršeliu
Kalba: Anglų
Žanras: Business and Management

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