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Marketing and Consumer Research in the Public Interest

287,72 
287,72 
2025-07-31 287.7200 InStock
Nemokamas pristatymas į paštomatus per 16-20 darbo dienų užsakymams nuo 19,00 

Knygos aprašymas

Ethical and social issues in marketing and consumer behaviour are the focus of this book. Leading scholars in marketing discuss controversial, cutting-edge theoretical approaches to investigating public interest. They examine difficult consumption issues such as substance abuse and grieving customers as well as media issues like portrayal of minority groups, target marketing and the impact that idealized images has on consumers' perceptions of their lives. The book concludes with a discussion of legislative and social marketing issues including green buying practices, consumer rights, warning labels and product safety.

Informacija

Leidėjas: Sage Publications
Išleidimo metai: 1995
Knygos puslapių skaičius: 244
ISBN-10: 0803971915
ISBN-13: 9780803971912
Formatas: Knyga minkštu viršeliu
Kalba: Anglų
Žanras: Market research

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