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Marketing in a Multicultural World: Ethnicity, Nationalism, and Cultural Identity

287,72 
287,72 
2025-07-31 287.7200 InStock
Nemokamas pristatymas į paštomatus per 16-20 darbo dienų užsakymams nuo 19,00 

Knygos aprašymas

The latest theories on cultural identity and the impact of ethnicity on the practice of marketing are presented in this timely book.

Issues addressed include: various ethnic responses to marketing strategies; marketing and ethnicity in developing countries and emerging capitalist nations; the effect of ethnicity on product evaluation and choice; the use of consumer goods and services to express ethnicity; and the involvement of specific ethnic groups in various aspects of the marketing profession.

Informacija

Leidėjas: Sage Publications
Išleidimo metai: 1995
Knygos puslapių skaičius: 352
ISBN-10: 0803953283
ISBN-13: 9780803953284
Formatas: Knyga minkštu viršeliu
Kalba: Anglų
Žanras: Market research

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