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Marketing Libraries in a Web 2.0 World

213,75 
213,75 
2025-07-31 213.7500 InStock
Nemokamas pristatymas į paštomatus per 18-22 darbo dienų užsakymams nuo 19,00 

Knygos aprašymas

Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.

Informacija

Serija: ISSN
Leidėjas: De Gruyter Saur
Išleidimo metai: 2011
Knygos puslapių skaičius: 176
ISBN-10: 3110263319
ISBN-13: 9783110263312
Formatas: Knyga kietu viršeliu
Kalba: Anglų
Žanras: Management of specific areas

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