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The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing ― The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking.
In his engaging and lively style, Stephen Brown shows that the implications of today′s retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so too students, consultants and academics should seek to do likewise.

Informacija

Autorius: Stephen Brown
Leidėjas: SAGE Publications Ltd
Išleidimo metai: 2001
Knygos puslapių skaičius: 272
ISBN-13: 9780761968504
Formatas: 6.9 x 0.8 x 9.02 inches. Knyga kietu viršeliu
Kalba: Anglų

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