Yes I can, I am, and I will! This can-do attitude of millennials (Gen Ys)-those born between 1982 and 2000-is redefining the image of the American woman, whether they're employees or customers. Millennial women are confident, strong, bursting with ideas, tech savvy, and champion multi-taskers. They influence every aspect of American business. With off-the-charts buying power, their effect on the economy is unprecedented. So, how can corporate America connect with, understand, and communicate with these 40-million-strong powerhouses? This first-ever illuminating guide unlocks the secrets, values, attitudes, and lifestyles of the millennial woman and offers a clear strategy on how to manage, market, and bond with them. This book is your opportunity to get to know them.
| Autorius: | Ann Arnof Fishman |
| Leidėjas: | Ann A Fishman Generational Targeted Marketing LLC |
| Išleidimo metai: | 2015 |
| Knygos puslapių skaičius: | 70 |
| ISBN-10: | 0692472398 |
| ISBN-13: | 9780692472392 |
| Formatas: | Knyga minkštu viršeliu |
| Kalba: | Anglų |
| Žanras: | Behavioural economics |
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