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Mobile Phone Buying Behavior : Paradigm shift

51,68 
51,68 
2025-07-31 51.6800 InStock
Nemokamas pristatymas į paštomatus per 16-20 darbo dienų užsakymams nuo 19,00 

Knygos aprašymas

Transformation has happened in the way mobile phones are being used by people across the world. From being a product of luxury it has got transformed to a product of necessity. This book tries to identify the factors that people consider as essential while buying mobile handsets. The objective is to provide a latest insight to marketers so that necessary strategic actions can be implemented. This book has tried to uncover the potential gap that exist between the findings of empirical researchers done in the past.

Informacija

Autorius: Anupama Chirag Dave
Leidėjas: LAP LAMBERT Academic Publishing
Išleidimo metai: 2018
Knygos puslapių skaičius: 64
ISBN-10: 613983161X
ISBN-13: 9786139831616
Formatas: Knyga minkštu viršeliu
Kalba: Anglų

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