Online retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis. In order to survive in times of growing online retail, brick-and-mortar retailers must become aware of their unique potential to address non-digitizable consumer needs and transform retail environments into places of experience and discovery. A key building block for achieving this aim lies in the creation of sensory experiences that motivate consumers to enter and linger in stationary retail environments.
Autorius: | Marko Sarstedt, Susanne Adler, Monika Imschloss, |
Leidėjas: | Springer Fachmedien Wiesbaden |
Išleidimo metai: | 2023 |
Knygos puslapių skaičius: | 88 |
ISBN-10: | 3658412410 |
ISBN-13: | 9783658412418 |
Formatas: | Knyga kietu viršeliu |
Kalba: | Anglų |
Žanras: | Occupational and industrial psychology |
Parašykite atsiliepimą apie „Multisensory Design of Retail Environments: Vision, Sound, and Scent“