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New Economy Edge: Strategies and Techniques for Boosting Online Profitability

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The Wiley New Economy Excellence series has a simple aim - to help managers create and sustain competitive advantage in the new economy. Written by series editor Jeremy Kourdi, New Economy Edge is an inspiring look at how to create and develop profitable online activities by grasping the impact of the Internet on employees, markets, customers and business partners. Features include a review of products and services suitable for new channels, a guide to integrating 'clicks' into 'bricks', and an exploration of the skills required to take a business forward once a new direction has been set.

Other titles in the New Economy Excellence series include:

New Economy Energy: Unleashing Knowledge for Competitive Advantage
Sultan Kermally - 0471499633
New Economy Expression: Redefining Marketing in the Multi-Channel Age
David Mercer - 0471500089
New Economy Emotion: Engaging Customer Passion with e-CRM
Alfredo Zingale and Matthias Arndt - 0470841354

Informacija

Autorius: Jeremy Kourdi
Leidėjas: Wiley
Išleidimo metai: 2001
Knygos puslapių skaičius: 256
ISBN-13: 9780471498445
Formatas: 5.43306 x 0.673227 x 8.54329 inches. Knyga minkštu viršeliu
Kalba: Anglų

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