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In Open House, Piyush Pandey takes the readers on a journey into his mind-his work, thoughts and experiences. He answers questions posed to him by people over the decades. Serious questions, incisive questions and frivolous questions. Is advertising a good career option? Should ad agencies work for political parties? Why does Ogilvy work for the BJP? Should citizens take the law into their own hands if they don't like the advertising? What is the future of advertising? Is Piyush Pandey too old to be in this business?
Honest, irreverent and informative, this is a roller-coaster ride with Piyush Pandey and Anant Rangaswami who has skillfully curated the book. With its practical wisdom and deep insights,
Open House will both entertain and enlighten you.

Informacija

Autorius: Piyush Pandey
Leidėjas: Penguin Business
Išleidimo metai: 2025
Knygos puslapių skaičius: 224
ISBN-13: 9780143467748
Formatas: 5.31495 x 0.51181 x 8.50392 inches. Knyga minkštu viršeliu
Kalba: Anglų

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