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Open Innovation Business Modeling: Gamification and Design Thinking Applications

186,32 
186,32 
2025-07-31 186.3200 InStock
Nemokamas pristatymas į paštomatus per 18-22 darbo dienų užsakymams nuo 19,00 

Knygos aprašymas

This monograph provides a new perspective on business modeling in small and medium-sized enterprises (SMEs). It builds on the theoretical framework on innovation and revisits the Zahra and George (2002) model on absorptive capacity and other related works, such as the open innovation approach initiated by Chesbrough (2003). It also introduces a new 'open innovation bridge ¿ a Tangram model' approach to business models that identifies the critical elements of the transactive structure of open innovation business models, especially, in the context of SMEs. The uniqueness of this book lies in the author's development of a gamification perspective and a tool to design open innovation business models.

Informacija

Autorius: João Leitão
Serija: Contributions to Management Science
Leidėjas: Springer Nature Switzerland
Išleidimo metai: 2018
Knygos puslapių skaičius: 144
ISBN-10: 331991281X
ISBN-13: 9783319912813
Formatas: Knyga kietu viršeliu
Kalba: Anglų
Žanras: Small businesses and self-employment

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