This book explores the growing phenomenon of the social media storm in the context of educational establishments. With a methodological approach that draws on aspects of virtual and offline ethnography, the text presents a series of case studies of public online risk-related incidents. Our ethnographic methodology adopts the use of unobtrusive data collection approaches, to explore publicly available data from online interactive behaviours. Drawing on a range of methods from internet mediated research (IMR) to inform our ethnographic account, the book provides an in-depth exploration of the public and organisational discourses arising from four short, clear high-profile internet risk case studies in the education sector ranging from early year to higher education. It considers the social construction of a new ¿risk¿ culture arising computer-mediated social interactions and its impact on, and response by, the organisations and society.
| Autorius: | Emma Bond, Andy Phippen, |
| Leidėjas: | Springer Nature Switzerland |
| Išleidimo metai: | 2020 |
| Knygos puslapių skaičius: | 108 |
| ISBN-10: | 3030499766 |
| ISBN-13: | 9783030499761 |
| Formatas: | Knyga kietu viršeliu |
| Kalba: | Anglų |
| Žanras: | Online marketing / Social media marketing |
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