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Organising Knowledge: Methods and Case Studies

175,98 
175,98 
2025-07-31 175.9800 InStock
Nemokamas pristatymas į paštomatus per 13-17 darbo dienų užsakymams nuo 19,00 

Knygos aprašymas

The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. This book focuses on qualitative methods for knowledge organization and their contributions to knowledge-based issues of marketing management research. Besides theoretical discussions of different approaches to and definitions of knowledge and methods for knowledge organization, several case studies in the field of marketing management are presented. Questions of research design, adequate choice of methodologies and practical relevance of the results are addressed.

Informacija

Leidėjas: Palgrave Macmillan UK
Išleidimo metai: 2003
Knygos puslapių skaičius: 252
ISBN-10: 1349512907
ISBN-13: 9781349512904
Formatas: Knyga minkštu viršeliu
Kalba: Anglų
Žanras: Knowledge management

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