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Product Gems 2: 109 Science Experiments That Demonstrate How to Build Products People Love

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Knygos aprašymas

How Farmville turned the world into virtual farmers, why Steam’s Summer Sale keeps gamers indoors all summer, how Netflix built a billion-dollar business on “binge-watching”, and over 100 more examples of the psychology behind the most successful products ever created. Product Gems distils research from 84 behavioural science papers and case-studies into 108 bite-size “gems” that demonstrate the key techniques used by leading companies to build products people love.

Informacija

Autorius: David Greenwood
Leidėjas: Independently published
Išleidimo metai: 2018
Knygos puslapių skaičius: 220
ISBN-13: 9781717723949
Formatas: 6 x 0.5 x 9 inches. Knyga minkštu viršeliu
Kalba: Anglų

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