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Products and Process Innovation in the Food Industry

254,08 
254,08 
2025-07-31 254.0800 InStock
Nemokamas pristatymas į paštomatus per 18-22 darbo dienų užsakymams nuo 19,00 

Knygos aprašymas

Innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90% being common. Using a series of 12 European cases studies, this book examines the innovation process from agriculture through to retailer. Each example highlights a different aspect of innovation, and the lessons that can be learned from experience. It considers the important role that marketing as well as technical aspects play in the process.

Informacija

Autorius: W. Bruce Traill, Klaus Günter Grunert,
Leidėjas: Springer US
Išleidimo metai: 1997
Knygos puslapių skaičius: 268
ISBN-10: 0751404241
ISBN-13: 9780751404241
Formatas: Knyga kietu viršeliu
Kalba: Anglų
Žanras: Food and beverage technology

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