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Proximity Marketing: Converging Community, Consciousness, and Consumption

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Knygos aprašymas

This book discusses emerging concepts and practices of proximity marketing through theoretical foundations, design arguments, and managerial analysis. It converges the business, social, crowd, and behavioral ecosystems with the proximity marketing approaches.
Success factors of the proximity marketing in the context of customer-centric companies synchronized with crowd-based business modeling, co-creation, and coevolution initiatives have been explained through the people-oriented models. This book presents innovative concepts, best practices, and case studies on proximity marketing strategy in the emerging markets and contributes to the new concepts in business.

Informacija

Autorius: Rajagopal
Leidėjas: Business Expert Press
Išleidimo metai: 2025
Knygos puslapių skaičius: 218
ISBN-13: 9781637425770
Formatas: 6 x 0.5 x 9 inches. Knyga minkštu viršeliu
Kalba: Anglų

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