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Public Relations and Communication Management in Europe: A Nation-by-Nation Introduction to Public Relations Theory and Practice

263,10 
263,10 
2025-07-31 263.1000 InStock
Nemokamas pristatymas į paštomatus per 18-22 darbo dienų užsakymams nuo 19,00 

Knygos aprašymas

The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.

Informacija

Leidėjas: De Gruyter Mouton
Išleidimo metai: 2004
Knygos puslapių skaičius: 516
ISBN-10: 3110176114
ISBN-13: 9783110176117
Formatas: Knyga kietu viršeliu
Kalba: Anglų
Žanras: Media studies

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