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Remote Service Technology Perception and its Impact on Customer-Provider Relationships: An Empirical Exploratory Study in a B-to-B-setting

84,68 
84,68 
2025-07-31 84.6800 InStock
Nemokamas pristatymas į paštomatus per 13-17 darbo dienų užsakymams nuo 19,00 

Knygos aprašymas

Stefanie Paluch employs multiple qualitative methods to explore the perception of remote services and its impact on customer-provider relationships in USA, Germany and Sweden. She develops a comprehensive model about customers¿ holistic remote service experience and derives theoretical propositions that reflect main influence factors.

Informacija

Autorius: Stefanie Paluch
Serija: Applied Marketing Science / Angewandte Marketingforschung
Leidėjas: Gabler Verlag
Išleidimo metai: 2011
Knygos puslapių skaičius: 440
ISBN-10: 3834931004
ISBN-13: 9783834931009
Formatas: Knyga minkštu viršeliu
Kalba: Anglų
Žanras: Sales and marketing

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