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Reputation Management: Revised Edition

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Knygos aprašymas

This book provides a clear insight into the meanings that people attach to popular notions such as reputation, image, brand, public relations (PR) and corporate governance. It explains how organisations use reputation and image to create competitive advantage and how to manage situations where the corporate reputation is at risk. It also explores the role that the manager plays in building and managing the business reputation and image both inside and outside the organisation.

Informacija

Autorius: Elearn
Leidėjas: Routledge
Išleidimo metai: 2008
Knygos puslapių skaičius: 112
ISBN-13: 9780080557427
Formatas: 8.25 x 0.5 x 11.25 inches. Knyga minkštu viršeliu
Kalba: Anglų

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