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Researching the Public Opinion Environment: Theories and Methods

336,36 
336,36 
2025-07-31 336.3600 InStock
Nemokamas pristatymas į paštomatus per 16-20 darbo dienų užsakymams nuo 19,00 

Knygos aprašymas

Researching the Public Opinion Environment informs the reader on the rationale, purposes, theories, and methodologies involved in researching the public. The book is divided into four parts. Part One looks at the theories and systems relevant to opinion research. Part Two addresses the topics of monitoring and analyzing the media. Part Three describes the basics of survey research, focus groups, Delphi techniques, stakeholder assemblies and Q methodology. Part Four looks at the impact of the media.

Informacija

Autorius: Sherry Devereaux Ferguson, Sherry Devereaux Ferguson,
Leidėjas: Sage Publications
Išleidimo metai: 2000
Knygos puslapių skaičius: 316
ISBN-10: 0761915311
ISBN-13: 9780761915317
Formatas: Knyga minkštu viršeliu
Kalba: Anglų
Žanras: Public relations

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