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Rowdy Entrepreneurs and Insecure Dinosaurs: Popular Strategies for Innovation After the End of Endings

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Knygos aprašymas

Rowdy Entrepreneurs and Insecure Dinosaurs is about invention and innovation in the context of postmodern society and information economy. It applies "popular culture" theory to such companies as Virgin, Microsoft, and Apple, to analyse their innovation strategies. This is the first book of its kind that mingles popular culture theory with innovation theory and entrepreneurship. It is written, true to the spirit of popular culture, in a lively style with abundant popular cultural references, and textual and visual puns.

Informacija

Autorius: Murat Karamuftuoglu
Leidėjas: Zero Books
Išleidimo metai: 2013
Knygos puslapių skaičius: 131
ISBN-13: 9781780992877
Formatas: 5.5 x 0.29 x 8.36 inches. Knyga minkštu viršeliu
Kalba: Anglų

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