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Sales and Marketing Checklists for Profit-Driven Home Builders

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The expanded third edition of this popular book covers the major steps involved in successful new home sales. Learn the ins and outs of the comprehensive contract, the move-in, warranty service, referrals, and a great close. Get the best results from your sales and marketing program by learning how to • create a marketing plan • budget for marketing • develop an effective website • conduct local marketing research • manage salespeople • manage prospects • run a public relations campaign • conduct promotional events • use virtual models This third edition includes a new chapter on using social media in your marketing, a more extensive chapter on multicultural sales, and online access to all checklists included in the book!

Informacija

Autorius: Jan Mitchell
Leidėjas: BuilderBooks
Išleidimo metai: 2014
Knygos puslapių skaičius: 156
ISBN-13: 9780867187243
Formatas: 8.5 x 0.4 x 11 inches. Knyga minkštu viršeliu
Kalba: Anglų

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