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  3. Spectacular Flops: Game-Changing Technologies That Failed

Spectacular Flops: Game-Changing Technologies That Failed

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Spectacular Flops: Game-Changing Technologies That Failed
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Many technologies begin life as someone's vision of an ambitious, perhaps audacious, technology that is expected to have a revolutionary impact on consumers-whether families, companies, or societies. However, if this highly touted technology fails "prematurely" at some point in its life history, it becomes a spectacular flop. Employing a behavioral perspective, this book presents a sample of twelve spectacular flops encompassing the past three centuries-ranging from the world's first automobile to the nuclear-powered bomber. Because technologies may fail from many different causes, spectacular flops pose a special challenge to the author's long-term project of furnishing generalizations about technological change. Instead of constructing generalizations that apply to all spectacular flops, this book provides limited generalizations that pertain to particular groups of technologies bounded by parameters such as "long-term development projects" and "one-off projects." The reader need have no prior familiarity with the technologies because basic principles are introduced as needed.

Informacija

Autorius: Michael Brian Schiffer
Leidėjas: Eliot Werner Publishing
Išleidimo metai: 2019
Knygos puslapių skaičius: 300
ISBN-13: 9780989824996
Formatas: 5.8 x 0.9 x 8.7 inches. Knyga minkštu viršeliu
Kalba: Anglų

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