Seminar paper from the year 2011 in the subject Business economics - Operations Research, grade: 1,2, University of Sunderland, language: English, abstract: The following report presents a strategic analysis of the British Broadcasting Corporation (BBC). In order to analyse the external environment and potential advantages and disadvantages, the BBC faces, a PESTEL analysis was conducted. Porter¿s Five Forces analysis was applied, so that the competitive environment can be illustrated. The generation of value will be evaluated with a value chain analysis. Concluding, a SWOT analysis is exploiting the BBC¿s strength, weaknesses, opportunities and threats.
Autorius: | Miriam Mennen |
Leidėjas: | GRIN Verlag |
Išleidimo metai: | 2011 |
Knygos puslapių skaičius: | 20 |
ISBN-10: | 3640855140 |
ISBN-13: | 9783640855148 |
Formatas: | Knyga minkštu viršeliu |
Kalba: | Anglų |
Žanras: | Operational research |
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