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Knygos aprašymas

Seminar paper from the year 2011 in the subject Business economics - Operations Research, grade: 1,2, University of Sunderland, language: English, abstract: The following report presents a strategic analysis of the British Broadcasting Corporation (BBC). In order to analyse the external environment and potential advantages and disadvantages, the BBC faces, a PESTEL analysis was conducted. Porter¿s Five Forces analysis was applied, so that the competitive environment can be illustrated. The generation of value will be evaluated with a value chain analysis. Concluding, a SWOT analysis is exploiting the BBC¿s strength, weaknesses, opportunities and threats.

Informacija

Autorius: Miriam Mennen
Leidėjas: GRIN Verlag
Išleidimo metai: 2011
Knygos puslapių skaičius: 20
ISBN-10: 3640855140
ISBN-13: 9783640855148
Formatas: Knyga minkštu viršeliu
Kalba: Anglų
Žanras: Operational research

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