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Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods

599,65 
599,65 
2025-07-31 599.6500 InStock
Nemokamas pristatymas į paštomatus per 18-22 darbo dienų užsakymams nuo 19,00 

Knygos aprašymas

Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking. Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.

Informacija

Autorius: Susanne Royer
Leidėjas: Routledge
Išleidimo metai: 2005
Knygos puslapių skaičius: 260
ISBN-10: 041534994X
ISBN-13: 9780415349949
Formatas: Knyga kietu viršeliu
Kalba: Anglų
Žanras: E-commerce: business aspects

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