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Strategic Marketing Influence on Tourism Service Consumers

79,02 
79,02 
2025-07-31 79.0200 InStock
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Knygos aprašymas

This research was conducted to evaluate the influence of marketing strategies for attracting tourists in Savoy Hotel. Results revealed that marketing strategies of Savoy Hotel are related to attract tourists. However, it is recommended that the management of Savoy Hotel needs to make appropriate arrangements for business and new customers. Moreover, content of social media also needs to be revised to achieve wider benefits of social media marketing.

Informacija

Autorius: Stella Mariam Sardar, Azizul Hassan,
Leidėjas: LAP LAMBERT Academic Publishing
Išleidimo metai: 2016
Knygos puslapių skaičius: 92
ISBN-10: 3659830909
ISBN-13: 9783659830907
Formatas: Knyga minkštu viršeliu
Kalba: Anglų
Žanras: Transport: general interest

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