Atgal
Knygos internetu pigiau
0 Krepšelis
0 Mėgstami
0Krepšelis
  1. Pirmas
  2. Knygos anglų kalba
  3. The Brand-Driven CEO: Embedding Brand Into Business Strategy

The Brand-Driven CEO: Embedding Brand Into Business Strategy

(0) Rašyti atsiliepimą
The Brand-Driven CEO: Embedding Brand Into Business Strategy
Pridėti prie pamėgtų
Šiuo metu neparduodama

Formatai:

Knyga kietu viršeliu 0,00 €

Knygos aprašymas

The Brand-Driven CEO demonstrates how senior leadership can use their brand to align and guide the behaviors, decisions, and operations of their entire organization in order to drive value. David Kincaid delivers practical assessments and game plans for senior executives and managers across functional areas, clarifying the confusion between brand and marketing management. He introduces the "New 4Ps" of brand management: People, Process, Intellectual Property, and Partnerships. This paradigm shift equips business leaders with a new approach to managing growth, profitability, risk, and sustainable value.

Using real-life, current case studies from today’s fastest growing and most valuable brands – including Starbucks, Apple, and BMW – this book reveals the critical importance of managing big businesses as integrated business systems. The Brand-Driven CEO includes criteria to conduct your own brand self-assessment and a stepby-step roadmap that can be applied to help transform your brand and its management.

Informacija

Autorius: David Kincaid
Leidėjas: Rotman-UTP Publishing
Išleidimo metai: 2020
Knygos puslapių skaičius: 208
ISBN-13: 9781442649859
Formatas: 6 x 1.1 x 9.1 inches. Knyga kietu viršeliu
Kalba: Anglų

Pirkėjų atsiliepimai

Parašykite atsiliepimą apie „The Brand-Driven CEO: Embedding Brand Into Business Strategy“
Būtina įvertinti prekę

Goodreads reviews for „The Brand-Driven CEO: Embedding Brand Into Business Strategy“