The Business of Media provides the critical analysis of the rapidly changing media industry that students need in order to get behind the headlines and understand our increasingly media-saturated society. This Second Edition includes updated data and examples, while incorporating some of the most recent media developments into the analysis. The book:
- uses two conceptual models to understand the media: the market model and public sphere model;
- focuses on developments in the last decade, such as the rise of media conglomerates, and discusses new strategies;
- offers clear, concise, jargon-free writing accessible to students without an economics background.
This book will provide an invaluable guide to the changing media landscape.
| Autorius: | David Croteau, William Hoynes, |
| Leidėjas: | Pineforge Press |
| Išleidimo metai: | 2005 |
| Knygos puslapių skaičius: | 332 |
| ISBN-10: | 1412913152 |
| ISBN-13: | 9781412913157 |
| Formatas: | Knyga minkštu viršeliu |
| Kalba: | Anglų |
| Žanras: | Communication studies |
Parašykite atsiliepimą apie „The Business of Media: Corporate Media and the Public Interest“
