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The China Brand Report: An overview of Chinas biggest and most valuable brands

61,82 
61,82 
2025-07-31 61.8200 InStock
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Knygos aprašymas

Research Paper (undergraduate) from the year 2009 in the subject Business economics - Operations Research, grade: 1,3, Pforzheim University, language: English, abstract: China's influential brands are mostly unknown to the average western consumer. This might change soon, with the striving economy of China entering the economy of the West. This report gives an overview of Chinäs biggest companies and their brands. A strongly recommended read for practitioners and academics alike who want to keep up with the current development in the Middle Kingdom.

Informacija

Autorius: Tobias Reinold
Leidėjas: GRIN Verlag
Išleidimo metai: 2010
Knygos puslapių skaičius: 76
ISBN-10: 3640499956
ISBN-13: 9783640499953
Formatas: Knyga minkštu viršeliu
Kalba: Anglų
Žanras: Operational research

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