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2025-07-31 41.6500 InStock
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Knygos aprašymas

Traditional marketing faces challenges as never before. The way that people interact with each other and with companies is changing completely in todayÕs era of 24/7 connectivity. This book explores tectonic changes in buyer behavior and how businesses are responding to those changes. It describes how data is used to track and analyze customers in almost everything they do, and how marketing communications are delivered with precision to individual mobile devices. The connected customer is blurring the line between online and offline sales resulting in an entirely new purchase cycle.

Informacija

Autorius: Dinesh Kumar
Leidėjas: Business Expert Press
Išleidimo metai: 2015
Knygos puslapių skaičius: 174
ISBN-10: 1631571109
ISBN-13: 9781631571107
Formatas: Knyga minkštu viršeliu
Kalba: Anglų
Žanras: Advertising

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