0 Mėgstami
0Krepšelis

The Essential Marketing and Advertising Dictionary

Šiuo metu neparduodama

Knygos aprašymas

The Essential Marketing and Advertising Dictionary is an authoritative reference that defines more than 5,500 marketing and advertising terms in clear, concise, and understandable language. This dictionary incorporates terms used in both government and private-sector organizations. The terms cover every aspect of marketing and advertising, including terms related to direct mail, sales, retailing, international advertising and marketing, consumer behavior, market research, and print and broadcast advertising.

This book is essential for marketing, sales, and advertising professionals and students.

Informacija

Autorius: Jerry Rosenberg
Leidėjas: Sphinx Publishing
Išleidimo metai: 2009
Knygos puslapių skaičius: 768
ISBN-13: 9781572487031
Formatas: 102 x 49 x 152 mm. Knyga minkštu viršeliu
Kalba: Anglų

Pirkėjų atsiliepimai

Parašykite atsiliepimą apie „The Essential Marketing and Advertising Dictionary“

Būtina įvertinti prekę

Goodreads reviews for „The Essential Marketing and Advertising Dictionary“