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The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand

124,04 
124,04 
2025-07-31 124.0400 InStock
Nemokamas pristatymas į paštomatus per 16-20 darbo dienų užsakymams nuo 19,00 

Knygos aprašymas

This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations, such as: How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? and How do organizations discover their identities?

Informacija

Autorius: Mogens Holten Larsen
Leidėjas: OUP Oxford
Išleidimo metai: 2000
Knygos puslapių skaičius: 310
ISBN-10: 0198297793
ISBN-13: 9780198297796
Formatas: Knyga minkštu viršeliu
Kalba: Anglų
Žanras: Public relations

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