HOW CAN YOU REMAIN VISIBLE, CREDIBLE AND GROW YOUR FASHION BUSINESS IN THE COMPETITIVE AND FAST MOVING DIGITAL ERA? Independent owner-led fashion businesses face unique challenges. They are competing with big brands with unlimited budgets while simultaneously losing market share to agile, digital-savvy newcomers. Without creative and strategic clarity, you could lose the business you have worked so hard to build. Read The Fashion Switch to discover a proven five-step method that will enable you to: • Strengthen your unique brand story to powerfully convey your brand's value quickly and easily • Create consistent distinct visual guidelines that take your brand to a new level • Stay ahead of fast-moving market changes and innovate to remain relevant • Engage and nurture customers to build an army of brand fans to grow your business • Gain full control of your finances and business strategy • Unlock the potential of your business and seize the opportunities of the new digital era of fashion
| Autorius: | Joanne Yulan Jong |
| Leidėjas: | Rethink Press |
| Išleidimo metai: | 2017 |
| Knygos puslapių skaičius: | 186 |
| ISBN-10: | 1781332398 |
| ISBN-13: | 9781781332399 |
| Formatas: | Knyga minkštu viršeliu |
| Kalba: | Anglų |
| Žanras: | Apparel, garment and textile industries |
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