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In his consideration of the language of the fashion magazine―the structural analysis of descriptions of women's clothing by writers about fashion―Barthes gives us a brief history of semiology. At the same time, he identifies economics as the underlying reason for the luxuriant prose of the fashion magazine: "Calculating, industrial society is obliged to form consumers who don't calculate; if clothing's producers and consumers had the same consciousness, clothing would be bought (and produced) only at the very slow rate of its dilapidation."

Informacija

Autorius: Roland Barthes
Leidėjas: University of California Press
Išleidimo metai: 1990
Knygos puslapių skaičius: 351
ISBN-13: 9780520071773
Formatas: 6 x 0.9 x 9 inches. Knyga minkštu viršeliu
Kalba: Anglų

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