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The Irresistible Value Proposition: Make the Customer Want What You're Selling and Want It Now

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The Irresistible Value Proposition takes the least understood concept in business–value–and turns it into a powerful selling tool! In B2B sales, you make your value proposition irresistible when you:1. Tie it to both business and personal priorities of key decision makers2. Highlight your incremental value to their most likely alternative3. Present it using the customer’s success metricsLearn to make the customer want what you’re selling–and want it now–by clearly communicating your value in their language.

Informacija

Autorius: Steve Thompson
Leidėjas: Value Lifecycle
Išleidimo metai: 2025
Knygos puslapių skaičius: 100
ISBN-13: 9781544501963
Formatas: 5.5 x 0.25 x 8.5 inches. Knyga minkštu viršeliu
Kalba: Anglų

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