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The Mind of the Market: How Biology and Psychology Shape Our Economic Lives

43,67 
43,67 
2025-07-31 43.6700 InStock
Nemokamas pristatymas į paštomatus per 16-20 darbo dienų užsakymams nuo 19,00 

Knygos aprašymas

"[A] captivating raconteur of all the greatest hits of behavioral, evolutionary and neuropsychology . . . Fascinating."-Los Angeles Times Book Review

How did we make the leap from ancient hunter-gatherers to modern consumers, and why do people get so emotional about financial decisions? The national bestseller The Mind of the Market uncovers the evolutionary roots of our economic behavior.

Drawing on the new field of neuroeconomics, psychologist Michael Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks and why negotiations disintegrate into tit-for-tat disputes. He brings together findings from psychology and biology to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation feels (biochemically) like sex, and how even capuchin monkeys get indignant if they don't get a fair reward for their work.

Entertaining and eye-opening, The Mind of the Market explains the real science of economics.

Informacija

Autorius: Michael Shermer
Leidėjas: St. Martins Press-3PL
Išleidimo metai: 2009
Knygos puslapių skaičius: 338
ISBN-10: 0805089160
ISBN-13: 9780805089165
Formatas: Knyga minkštu viršeliu
Kalba: Anglų
Žanras: Economic theory and philosophy

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