"An engaging book that expands the analysis of popular culture and the uses of rhetoric as a methodological tool. In so doing, Root provides readers with an excellent introduction to both fields. Following a brief theoretical introduction, Root applies rhetorical analysis to the fields of advertising, advocacy, and entertainment. Within each of these areas, the reader is presented with a variety of examples that focus on the written, verbal, and visual aspects of rhetoric.... [The] book is an excellent introduction for students in a number of different disciplines, including English, communications, and sociology. Each of the nine substantive chapters is accompanied by a study guide that suggests ways to conduct a rhetorical analysis in that area. Root's writing style is lucid and the text is well organized. Undergraduate readersip."-Choice
| Autorius: | Robert L. Jr. Root |
| Leidėjas: | Praeger |
| Išleidimo metai: | 1987 |
| Knygos puslapių skaičius: | 192 |
| ISBN-10: | 0313244030 |
| ISBN-13: | 9780313244032 |
| Formatas: | Knyga kietu viršeliu |
| Kalba: | Anglų |
| Žanras: | Semantics, discourse analysis, stylistics |
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