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  3. The Strategy of Distribution Management: Published in Association with the Chartered Institute of Marketing a Professional Development Series Title

The Strategy of Distribution Management: Published in Association with the Chartered Institute of Marketing a Professional Development Series Title

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Knygos aprašymas

In the search for improved profitability one area which can provide substantial opportunities, and yet is frequently neglected, is distribution. This book is about the managerial issues surrounding the creation and implementation of strategies that can
lead to a greater cost-effectiveness in distribution. This book will be relevant to people involved in all aspects of marketing since, by the very nature of the subject its effects are multi-faceted. For students and managers, the book provides clear
and practical guidance on the planning and implementation of a profitable distribution strategy.

Informacija

Autorius: Martin Christopher
Leidėjas: Butterworth-Heinemann
Išleidimo metai: 1986
Knygos puslapių skaičius: 182
ISBN-13: 9780750603676
Formatas: 0 x 0 x 0 inches. Knyga minkštu viršeliu
Kalba: Anglų

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