0 Mėgstami
0Krepšelis

The Tipping Point: How Little Things Can Make a Big Difference

Šiuo metu neparduodama

Knygos aprašymas

Uncover the captivating science behind viral trends in business, marketing, and human behavior in the breakthrough debut — named one of the best books of the decade by The A.V. Club and The Guardian — by Malcolm Gladwell, the bestselling author of The Bomber Mafia.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

“A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.” —Michael Lewis

Informacija

Autorius: Malcolm Gladwell
Leidėjas: Back Bay Books
Išleidimo metai: 2025
Knygos puslapių skaičius: 301
ISBN-13: 9780316346627
Formatas: Knyga minkštu viršeliu
Kalba: Anglų

Pirkėjų atsiliepimai

Parašykite atsiliepimą apie „The Tipping Point: How Little Things Can Make a Big Difference“

Būtina įvertinti prekę

Goodreads reviews for „The Tipping Point: How Little Things Can Make a Big Difference“