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To what extent is there evidence to suggest that the adoption of a marketing-led approach to business actually does improve organizational performance?

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2025-07-31 25.8300 InStock
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Knygos aprašymas

Seminar paper from the year 1998 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, University of Nottingham, language: English, abstract: A basic premise of marketing is that organisational performance is improved by satis-fying customers. In the light of this proclamation, the present paper examines evidence sug-gesting that the adoption of a marketing-led approach to business actually imp

Informacija

Autorius: Klaus Schöfer
Leidėjas: Examicus Verlag
Išleidimo metai: 2012
Knygos puslapių skaičius: 16
ISBN-10: 3656991561
ISBN-13: 9783656991564
Formatas: Knyga minkštu viršeliu
Kalba: Anglų
Žanras: Sales and marketing

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