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Whisky Marketing Strategies Before Liquor Liberalization

100,61 
100,61 
2025-07-31 100.6100 InStock
Nemokamas pristatymas į paštomatus per 16-20 darbo dienų užsakymams nuo 19,00 

Knygos aprašymas

¿This research highlights in detail the many different strategies employed by market leader, challenger and niche, competitors both in domestic and imported whiskies and techniques of internationally known brands. The purpose of the study was to assess the marketing strategy practices of domestic and imported whiskies and to identify whether it was aligned with the target marketing, marketing mix and marketing strategies to satisfy customers. In addition, this study demonstrates marketing strategies among market leader, challenger, follower, and nichers before liberalization in 2000.

Informacija

Autorius: Sinee Sankrusme
Leidėjas: LAP Lambert Academic Publishing
Išleidimo metai: 2016
Knygos puslapių skaičius: 216
ISBN-10: 3659549371
ISBN-13: 9783659549373
Formatas: Knyga minkštu viršeliu
Kalba: Anglų
Žanras: Sales and marketing

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