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The secret to getting gifts and making donors feel like winners.
Know the best approaches to people-centered fundraising. Understand the role of executive director, fundraisers, program managers, and volunteers in the win-win framework, the importance of listening, the case for a donor-centered approach, and the direct ways these concepts can be applied in a variety of fundraising settings. Includes numerous real-world examples taken from the author's own experience as chief philanthropy officer in nonprofits and as a leader in a well-known national nonprofit consulting company.

Thomas D. Wilson is the vice president and western regional manager for Campbell & Company. His career in fundraising spans more than 25 years and includes building successful campaigns from inception, reinvigorating stalled initiatives, and board/staff training.

Informacija

Autorius: Thomas C. Wilson
Leidėjas: Wiley
Išleidimo metai: 2008
Knygos puslapių skaičius: 336
ISBN-13: 9780470128343
Formatas: 6.436995 x 1.173226 x 8.996045 inches. Knyga kietu viršeliu
Kalba: Anglų

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